PRINCE TOFU
THE BEST TOFU IN TOWN
Contact
- Malacca, Melaka, Malaysia
- 47, Jalan Inang 3, Taman Rambai Utama, 76450 Melaka
- 03-33964388
- princetofu.co@gmail.com
- TUESDAY - SUNDAY 10.00 AM - 10.00 PM
Menu
Main Menu
BEEF TOFU KEBAB
RM5.00
CHICKEN TOFU KEBAB
RM5.00EXECUTIVE SUMMARY
COMPANY NAME
Prince Tofu
NATURE OF BUSINESS
Food services where we provide variations of tofu.
OPERATION DATE
Tuesday to Sunday
From 10 a.m. until 11 p.m.
FUTURE PRODUCT OF THE BUSINESS
1. We would like to expand our target market to global.
2. initially providing different taste of tofu from others.
FACTORS OF SELECTING PROPOSED OF BUSINESS
1. Advantages for people who lives in urban area.
2. To satisfied young adult desire to try something new.
3. To attract people who loves soy food.
Prince Tofu
NATURE OF BUSINESS
Food services where we provide variations of tofu.
OPERATION DATE
Tuesday to Sunday
From 10 a.m. until 11 p.m.
FUTURE PRODUCT OF THE BUSINESS
1. We would like to expand our target market to global.
2. initially providing different taste of tofu from others.
FACTORS OF SELECTING PROPOSED OF BUSINESS
1. Advantages for people who lives in urban area.
2. To satisfied young adult desire to try something new.
3. To attract people who loves soy food.
PURPOSE OF THE BUSINESS
1. To evaluate the project viability and growth potential
Everyone in company will use the information contained in the company's business plan, whether to set performance targets, guide decision making with regard to on-going operations, or assess personnel performance in terms of the ability to meet the objectives of the business. Business plan also help entrepreneur or business manager identify and focus on potential problem areas, both inside and outside the company.
2. To apply for loans from the financial institutions
The business plan shows the financial strength of the company especially when applying for loans and to convince the investors or financial institutions for providing funds. The business plan will make it easier for investors or financial institutions to evaluate the company's ability to handle more debt or other equity financing. If the business plan well written, they will be more confident in lending to the company's business activities.
3. To act as a guideline for the management of the proposal business
The business plan is a guide line for the organization in setting, planning, managing, handling and controlling our business for day-to-day management, budget, financial forecast, strategies, target market and even long-term goal. it is also a master plan of an organization that necessary to calculate the effectiveness on running the business. it can help business leaders focused o business growth, mission and organizational's growth.
COMPANY BACKGROUND
THE NAME OF OUR COMPANY IS PRINCE TOFU
ADDRESSED AT NO.47, JALAN INANG 3, TAMAN RAMBAI UTAMA, 76450, MELAKA
IF THERE IS ANY INQUIRIES OR QUESTIONS, YOU CAN CONTACT US THROUGH
011-24538899 OR FAX 03-8658899 OR EMAIL @princetofu.com@gmail.com
WE ARE A TRADING BUSINESS WHO PRODUCE TOFU KEBAB
WE REGISTERED OUR BUSINESS ON 3rd JUNE 2017 AND COMMENCED OUR BUSINESS ON 1st JANUARY 2018
WITH THE REGISTRATION NUMBER MD17070898-A
HERE WE PRESENT OUR BANK ACCOUNT BY MAYBANK
(0908 5648 1732 1448)
YOU CAN LOOK FOR US ON INSTAGRAM
@princetofu.co
PARTNERS BACKGROUND
NUR ATIRAH BT. SALLEHUDIN
Academic Qualification: Diploma in Accountancy (UiTM),
Skills:
3 Years as Sales Manager at Bossteleshop Company
AHMAD ANWAR 'IZZUDDIN B. AHMAD KASHFI
Name: Ahmad Anwar ‘Izzuddin bin Ahmad Kashfi
Age: 25
Date of Birth: 5th October 1993
Identity Card Number: 930510-05-5992
Address: 210, Lorong Molek 15, Taman Rashid Anggun, 73100, Seremban, Negeri Sembilan
E-mail: anwarkashfi10@gmail.com
Marital Status: Single
Academic Qualification: Diploma in Accountancy & Degree in Finance
Course Attended: Bookeeping Skills & Basic cooking skills
Skills:
1. Good in handling accounts and bookkeeping
2. Diligent and hardworking
Experience:
1. Opening burger stall
2. Assistant Manager at7-Eleven
NURUL SHARMIN HAFIZA BT. FAIZZUDDIN
Name: Nurul Sharmin Hafiza binti Faizuddin
Age: 24
Date of Birth: 30th October 1994
Identity Card Number: 941030-05-5568
Address: No.5 Jalan Permai 19/1 Taman Permai Perdana,68000, Ampang, Selangor
E-mail: Sharminhafiza98@gmai.com
Marital Status: Single
Academic Qualification: Diploma in Accountancy & Degree in Accountancy
Course Attended: Financial Analysis and Marketing
Skills:
1. Strong organizational skills.
2. Good manners
3. Responsible for tasks given
Experience:
1. Marketing Assistant at Top Glove
2. Administrative Assistant at Setia Bhd
AZMAHANEE BT. AB AZIZ
Name: Azmahanee binti Ab. Aziz
Age: 25
Date of Birth: 8th April 1993
Identity Card Number: 930408-08-5084
Address: Jalan Eco Hill, 1/3K, Setia Eco Hill, 43500 Semenyih, Selangor
E-mail: azmahaneeaziz@gmail.com
Marital Status: Single
Academic Qualification: Diploma in Office Management (UiTM) & Degree in Business Administration (UiTM)
Course Attended: Business Management and Administration Course
Skills:
1. High quality management skills
2.Excellent in typing skills
Experience:
1. Human Resource Officer at Family Store Sdn Bhd
AMIRA AFIQAH BT. AMIRULLAH
Name: Amira Afiqah binti Amirullah
Date of Birth: 25 March 1993
Identity Card Number: 930325-10-6054
Address: No.1, Jalan Permaisuri, Taman Malari, 55100 Cheras, Kuala Lumpur.
Email: amiraafiqah123@gmail.com
Telephone Number: 017-2803364
Marital Status: Single
Academic Qualification: Diploma in Culinary Art, SeGi University & Bachelor in Patisserie Arts (Hons.)
Course attended: Culinary and Baking Training.
Skills:
1. Able to work in fast paced environment.
2. Have a strong knowledge of proper handling food.
Experiences:
1. Kitchen Crew in Pizza Hut.
2. Pastry Commis at The Loaf Bakery
ORGANIZATIONAL CHART
VISION AND MISSIONS
VISION
TO PROVIDE AND SERVE INNOVATIONS OF TOFU IN MALAYSIA WITH A VIEW TO EXPAND OUR BUSINESS INTERNATIONALLY.
MISSIONS
1. Provide the locals with variety of new types of tofu
2. Always seek feedback and taste of the customers, to improve or come out with a new idea.
3. Preserve the quality of our product in order to maintain our customer's value.
4. Export our products to neighboring country, taking steps by steps to flourish internationally.
2. Always seek feedback and taste of the customers, to improve or come out with a new idea.
3. Preserve the quality of our product in order to maintain our customer's value.
4. Export our products to neighboring country, taking steps by steps to flourish internationally.
TASK & RESPONSIBILITIES
Administritive Budget
Product description
Target Market
TARGET MARKET
DEMOGRAPHIC SEGMENTATION
AGE : Young Adult ( 13 - 30 years old) - Most of young adults are spending their money on food INCOME : Lower income to middle income - Income of the customer will influence their wants and determine their purchasing power
PSYCHOGRAPHIC SEGMENTATION
Customers are wanting gourmet food that is unique.
GEOGRAPHIC SEGMENTATION
Do more business through various events and places in sub-urban location. Example : Alor Gajah , Cheng , Pengkalan Balak , Klebang and Melaka International Trade Centre (MITC)
Market Size
Market size refer to the total of the estimated introduce product of target market :
Total population in Melaka : 872,900 people
Total population in Melaka : 872,900 people
- Estimated 3% of total population in target market
- Estimated total introduction product
- Market size for a months
Market Share
BEFORE ENTER THE MARKET
AFTER ENTER THE MARKET
AFTER ENTER THE MARKET
Market Strategy
We serve high quality food from high quality ingredients.
It is nutritious and balanced gourmet food and we are guarantee it is not harmful to customer body.
Our product is designing uniquely as customer demand
For our packaging , it is very convenient and suitable to protect our product.
Our brand name is easily to pronounce and recognize
Non digital promotion
New acquisition strategy
- We will make sampling, so the potential customer will have first sign to encourage them to buy our food
Existing customer strategy
- We will add a value without raising cost wherever possible
- gather customer feedback and improve our quality service to achieved customer satisfaction
Digital promotion
New acquisition strategy
- Introduce website or social media for the new customer ,so that they know about our progress
Existing customer strategy
- Actively updating on instagram to reach customer
Competitors
Brochure
Promotion Video
Sales Forecast
| MONTH | MARKET ACTIVITYY | SALES FORCAST (RM) |
| JANUARY | DISTRIBUTE BROCHURE FOR INTRODUCTION TO PEOPLE IN ALOR GAJAH, MELAKA | 21,000 |
| FEBUARY | OPEN BOOTH AT DATARAN PAHLAWAN DURING CHINESE NEW YEAR | 27,000 |
| MARCH | GIVE SAMPLING TO THE POTENTIAL CUTOMER | 23,000 |
| APRIL | PROMOTE ORGANIZATIONAL AT JASIN, MELAKA | 21,000 |
| MAY | OPEN BOOTH AT BAZAAR RAMADHAN AT MASJID TANAH | 30,000 |
| JUNE | OPEN BOOTH AT WEDDING EVENT | 26,000 |
| JULY | JOIN CULINARY FESTIVAL AT ANGSANA JOHOR | 29,000 |
| AUGUST | OPEN FOODTRUCK AT DATARAN MERDEKA FOR INDEPENDENCE DAY | 32,000 |
| SEPTEMBER | 10% DISCOUNT FOR 100 BUYERS | 28,000 |
| OCTOBER | JOIN BOOTH FOR GRADUATION DAY IN UiTM MELAKA | 25,000 |
| NOVEMBER | ADVERTISE BY DISTRIBUTE BROCHURE AT KUALA SUNGAI BARU | 27,500 |
| DECEMBER | JOINT FOOD FESTIVAL AT MITC MELAKA | 31,000 |
Marketing budget
Tofu Kebab Ingredients
- TOFU POK
- MINCE BEEF
- MINCE CHICKEN
- TOMATO
- LETTUCE
- ONION
- EGGS
- CHEDDAR CHEESE
- BREAD CRUMBS
- COOKING OIL
- CHILI SAUCE
- TOMATO SAUCE
- OYSTER SAUCE
- BBQ SAUCE
- BLACK PEPPER
- MAYONISSE
Making of Tofu Kebab
Packaging
Operational Layout
FOOD TRUCK LAYOUT
OFFICE LAYOUT
Production Planning
PRODUCTION PLANNING
Estimated Output per Month
( RM 343,200 / 12 MONTH ) / RM 5 = 5,720 Packages
Estimated Output per Day
5,720 packages / 26 Days = 220 Packages
Estimated Output per Month
( RM 343,200 / 12 MONTH ) / RM 5 = 5,720 Packages
Estimated Output per Day
5,720 packages / 26 Days = 220 Packages
Material Planning
Overhead Expenses
Business and Operation Hours
BUSINESS HOUR
OPERATING HOUR
WORKING DAYS
- 12 HOURS PER DAY
- 10 AM - 10 PM
OPERATING HOUR
- 8 HOURS PER DAY
- 8 AM - 5 PM
WORKING DAYS
- 6 DAYS PER WEEK
- TUESDAY TO SUNDAY
- CLOSE ON MONDAY
Operational Budget
PRINCE TOFU FINANCIAL PLAN
GRAPH
Conclusion
- We are assured that our business will hit the market and give the customers excellent service by fulfill their needs
- By following the tailored marketing mix, we provide good product, strategic place, attractive promotion and reasonable price and we believed that our business will achieve our vision to become the best company that produce a product of tofu kebab
- We have organized the relevant and reliable operational, marketing, administration and financial plan and we hope that our business will be progress smoothly in the future
- We also hope that with our dedication and hard work with full responsibility and commitment will result in greatest tofu kebab that no one can ever compete
- We are willingly to take any chance direct or indirect in order to increase our business performance and expand our business internationally
APPENDIX
