Market Size

Market size refer to the total of the estimated introduce product of target market :

Total population in Melaka : 872,900 people

• Estimated 3% of total population in target market

3% x 872,900 = 26,187 people

• Estimated total introduction product 

26,187 x RM 5 = RM 130,935

• Market size for a months 

26,187 / 12 Months = 2,182 people