Market Strategy

• We serve high quality food from high quality ingredients.

• It is nutritious and balanced gourmet food and we are guarantee it is not harmful to customer body.

• Our product is designing uniquely as customer demand

• For our packaging , it is very convenient and suitable to protect our product.

•  Our brand name is easily to pronounce and recognize

• For one pieces of Prince Tofu is costing RM 1.50

• 15% discount for buying 4 pieces and will be amounting to RM 6 only

• We have exclusive distribution because we open our food truck at various places at certain time

• Our location is very strategic .For example, at MITC, Melaka, Pantai Klebang, Alor Gajah and Cheng. There are the best location to promote our product.

Non digital promotion 

New acquisition strategy

- We will make sampling, so the potential customer will have first sign to encourage them to buy our food

Existing customer strategy

- We will add a value without raising cost wherever possible

- gather customer feedback and improve our quality service to achieved customer satisfaction

Digital promotion

New acquisition strategy

- Introduce website or social media for the new customer ,so that they know about our progress

Existing customer strategy

- Actively updating on instagram to reach customer