Target Market
TARGET MARKET
DEMOGRAPHIC SEGMENTATION
AGE : Young Adult ( 13 - 30 years old) - Most of young adults are spending their money on food INCOME : Lower income to middle income - Income of the customer will influence their wants and determine their purchasing power
PSYCHOGRAPHIC SEGMENTATION
Customers are wanting gourmet food that is unique.
GEOGRAPHIC SEGMENTATION
Do more business through various events and places in sub-urban location. Example : Alor Gajah , Cheng , Pengkalan Balak , Klebang and Melaka International Trade Centre (MITC)
